Nobody Knows Wind Like Mortenson

Minneapolis, MN — After nearly 100 wind power projects generating approximately 10,000 megawatts, nobody knows wind power like Mortenson Construction.  That’s the key message of a new advertising campaign being launched by Mortenson’s Renewable Energy Groups (www.mortenson.com/wind).

Created by Minneapolis creative firm Pocket Hercules (www.pockethercules.com), the print and online creative campaign features the wind-blown faces of several Mortenson team members with industry leading experience who work in the company’s Renewable Energy Groups, which is one of the largest wind power facility contractors in North America.

Mortenson’s Renewable Energy Groups was founded in 1995 and has built nearly 100 wind power facilities and farms, erecting more than 5,000 wind turbines generating approximately 10,000 megawatts of clean, natural electric power for 2.4 million U.S. and Canadian households. In addition to wind power, Mortenson’s Renewable Energy Groups, which employ about 250 team members, also construct facilities that generate solar power, biofuels and hydro-electric power. Engineering News-Record ranked Mortenson as the 13th largest power contractor in the U.S. for 2010.  Mortenson’s Renewable Energy Groups are 100% focused on renewable energy. 

As a pioneer in the construction of wind power facilities, Mortenson and Pocket Hercules landed on the tagline “Nobody Knows Wind Like We Do™” to emphasize Mortenson’s experience; its understanding that every wind power project is unique, requiring a custom approach; and the close working relationships that the company builds with its wind power customers.

“The creative approach developed by Pocket Hercules clearly distinguishes Mortenson from its competitors, many of whom have entered this growing market only recently,” said Elling Olson, director of business development for Mortenson’s Renewable Energy Groups.  “Our people live, breathe and sleep wind power.  The wind faces creative concept celebrates our team members, because it’s in them and their passion for renewable energy, upon which our success has been built.”

The new campaign is appearing in wind power titles such as North American Windpower, Windpower Monthly, Renewable Energy World, Recharge, enerG, North American Clean Energy, Wind Today, Windpower Engineering, and Windsight. Complementing the print and online components, the campaign will reach wind power influentials at the largest wind power conference in the nation, WindPower 2010 Conference and Exhibition hosted by the American Wind Energy Association (AWEA).  At the center of the Mortenson exhibit, wind power industry executives will be invited to “get their wind face on” when they step into a specially designed wind photo booth.

“No one has faced as many challenging wind projects as the people of Mortenson, and this was a fun and memorable way to claim their rightful leadership position within the wind power industry,” said Jack Supple, partner with Pocket Hercules.