Mortenson Construction Wins Top Award
August 26, 2011
Minneapolis, MN - Mortenson Construction, one of the country’s leading construction firms, won Best of Show in the 34th Annual National Marketing Communications Awards (MCA) program sponsored by the Society for Marketing Professional Services. In an initial round of judging, Mortenson took First Place in the Advertising category. The submission then competed with other first place winners in 22 categories for Best of Show, judged by a separate team of jurors. Both awards were presented at the SMPS National Conference in Chicago on August 25, 2011.
Mortenson's entry was based on the “Nobody knows wind like we doTM” advertising campaign, created by Mortenson and Minneapolis advertising firm, Pocket Hercules. The campaign featured the wind-blown faces of veteran wind construction team members, highlighting Mortenson’s experience, expertise, and passion for building long-term relationships with its customers in the renewable energy industry. Components of the campaign included print and online advertising, public relations and trade show marketing.
Jurors praised the submission for being “very professional and unique … great photography and continuity of message make this campaign memorable.” The Best of Show jurors included leading marketing, communications, and media specialists within the architecture, engineering, and construction industries. The general category jurors included marketing professionals across industries. This is the second time the campaign has been honored; it was also named the best advertising campaign of the year by the Construction Writers Association (CWA) in October 2010.
Based in Alexandria, Virginia, SMPS is the national professional marketing association for the architecture, engineering and construction industries. The prestigious SMPS MCA program presents awards in 22 categories, based on clearly presented marketing objectives, creative design, quality materials, innovative content, adherence to budget/cost goals, and measureable results.
About Pocket Hercules
Pocket Hercules is a Minneapolis-based advertising, public relations, interactive and branding firm that packs the power punch of a full-scale agency in a smaller and more nimble model. The firm represents companies and organizations that have a desire to connect with brand enthusiasts by bringing their brands to life in potent, and unexpected ways.