Excerpt from The Huffington Post:
Purpose driven businesses bring a focus to their projects that fosters collaboration, innovation and inspiration. No industry shows this more clearly than construction, where complex projects require all three qualities across multiple disciplines. Shared goals are essential to sculpt not only the structural “bones” of a building—its skeleton and skin—but to give it heart.
A project’s purpose is key in construction industry building partnerships; it fuses corporate cultures and drives innovation and inspiration. A clearly articulated purpose motivates teams to address creative and technical challenges and develop groundbreaking solutions. These inventive solutions breathe life into buildings, bringing occupants closer and inspiring them to embrace the notable goals that match their surroundings.
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